Drop Dead
Brand/Platform Strategy

Platform Strategy

IG

Instagram

Reels + Visual Commerce

Priority Metrics

Watch time, completion rate, saves, shares

Cadence

1–2/day

Formats

  • —Educational Reels (<90s, 3s hook)
  • —Saveable carousels
  • —Stories (BTS, polls, Q&A)

Strategy

Premium warmth, behind-the-scenes, transformations. Sprint 6 & 8 alignment. Visual-first with punchy copy, line breaks, CTA at end. Emojis sparingly.

Key Metrics to Track

SavesSharesReel completion rate
LI

LinkedIn

B2B Thought Leadership

Priority Metrics

Impressions, clicks, inquiry conversions

Cadence

3–5/week

Formats

  • —Carousels
  • —Long-form articles
  • —Masterclass promos
  • —Data-driven posts

Strategy

Professional but personality-forward. Lead with a hook. Paragraph breaks for readability. Sprint 10 alignment. Position DROP DEAD as the salon industry thought leader.

Key Metrics to Track

ImpressionsClicksInquiry conversions
TK

TikTok

Retention & Discovery

Priority Metrics

Watch time, completion rate, shares

Cadence

1–3/day

Formats

  • —Quick tips (<60s)
  • —Tutorials
  • —Trending format adaptations

Strategy

Ultra-casual, internet-native language, scroll-stopping hooks. Retention-focused quick practical hooks. Trend-aware but always tied to professional hair content.

Key Metrics to Track

Watch timeCompletion rateShares
RD

Reddit

Community & Trust

Priority Metrics

Comments, upvote ratio

Cadence

2–3/week

Formats

  • —Educational threads
  • —AMAs in r/hair
  • —Value comments

Strategy

9:1 value-first rule. Never promotional. Honest expertise only. Write like a knowledgeable community member, not a brand. Anti-promotional positioning builds authentic trust.

Key Metrics to Track

CommentsUpvote ratio
YT

YouTube

Long-Form Education

Priority Metrics

Watch time, subscriber growth, CTR

Cadence

1–2/week

Formats

  • —Tutorials (10–20min)
  • —Product deep-dives
  • —Stylist interviews
  • —"Behind the weft" masterclasses

Strategy

SEO-optimized titles and descriptions. Chapter markers. Education-first approach. Authoritative tutorial structure that positions DROP DEAD as the definitive resource.

Key Metrics to Track

Watch timeSubscriber growthClick-through rate

Cross-Platform Repurposing

Master → Adapted Workflow

Every master education piece is adapted into platform-native formats. Each adaptation must be fully native to the platform — never just cross-post.

Master Education Piece

IG

Reel

Reddit

Thread

LinkedIn

Article

TikTok

Series

YouTube

Tutorial

Performance Targets

2× reach · 30–50% inquiry growth