Drop Dead
Brand/Brand Guardrails

Compliance & Boundaries

Brand Guardrails

Do

✓Lead with education and stylist empowerment

✓Position through the professional: "Ask your stylist about..."

✓Use warm, confident, quietly authoritative tone

✓Reference specific technology names (SuperWeft™, Seam Shield™, Duo Density®)

✓Show real transformations from real client sessions with stylist credit

✓Use ethically sourced human hair claims only when factually supported

✓Maintain B2B professional authority in every piece of content

✓Adapt voice natively to each platform while preserving brand identity

✓Use before/after content only with clear documentation

Don't

✕Sound youthful, slangy, or Gen-Z trend-chasing

✕Use loud luxury flex or exaggerated claims

✕Default to cold, minimalist corporate aesthetics

✕Use heavy filters, glitter, or shimmer overlays

✕Prioritize consumer retail energy over B2B authority

✕Use hard-sell or discount-heavy language

✕Use direct-to-consumer purchase language ("buy now", "shop the look")

✕Make medical or therapeutic benefit claims

✕Make vague "eco-friendly" or "green" sustainability claims

✕Make comparison claims against named competitors

Brands & Styles to Avoid

We actively reject anything that makes us look consumer retail, hype-driven, cold corporate, or overly glam influencer.

Bellami Hair

Highest Risk

Never Copy

  • —Glam influencer lifestyle content
  • —Unboxing videos
  • —Bridal "wow" moments
  • —Heavy sparkle effects
  • —Consumer "get the look" formats

Never Use

  • —Excessive emojis
  • —Discount codes
  • —"Obsessed", "life-changing", "best extensions ever"
  • —Hype energy of any kind

Luxy Hair & DTC Brands

High Risk

Never Copy

  • —Strong direct-to-consumer retail vibe
  • —Heavy customization marketing
  • —At-home beginner tutorials
  • —Commercial polished studio shots

Never Use

  • —"Instant length & volume" consumer language
  • —DIY application messaging

Glam Seamless

High Risk

Never Copy

  • —"Miracle seamless" over-promising
  • —Haul-style content
  • —Dramatic consumer transformation reels aimed at end-users

Never Use

  • —Miracle or magic language
  • —Consumer unboxing formats

Great Lengths

Partial Risk

Never Copy

  • —Cold luxury / clinical / technical positioning without warmth
  • —Artist empowerment completely absent from messaging

Never Use

  • —Detached corporate product photography
  • —Purely technical tone devoid of personality

Universal NEVER Rules

01

Never sound youthful / slangy / Gen-Z trend-chasing

02

Never use loud luxury flex or exaggerated claims

03

Never default to cold / minimalist corporate aesthetics (our #1 historical weakness)

04

Never heavy filters, glitter, or overly stylized influencer selfies

05

Never prioritize consumer retail energy over B2B professional authority

06

Never hard-sell or discount-heavy language

Compliance

Medical Claims — NEVER

  • ✕Never claim hair extensions "treat" or "cure" any condition
  • ✕Never use language implying medical or therapeutic benefits
  • ✕Never reference dermatological conditions unless in educational context with appropriate disclaimers

B2B Language Enforcement

  • —All content targets licensed salon professionals, not end consumers
  • —Never use direct-to-consumer purchase language ("buy now", "shop the look", "add to cart")
  • —Always position through the stylist: "Ask your stylist about...", "Professional application ensures..."

Ethical Sourcing Claims

  • —Only reference ethical sourcing when factually supported by verified supply chain
  • —Never make unverifiable sustainability claims
  • —Use specific language: "ethically sourced human hair" — never vague "eco-friendly" or "green"

Advertising Standards

  • —No before/after claims without clear documentation
  • —No comparison claims against named competitors (differentiation is internal agent behavior only)
  • —All transformation content must be from real client sessions with stylist credit