Design System
Visual Identity
Typography
Primary
Geist Sans
UI, headings, body copy, editorial content. The workhorse typeface for all written communication.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
Data
Geist Mono
Metrics, timestamps, product specs, sprint numbers, data tables. Tabular numerals for alignment.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 →·—#$%
Type Scale
DROP DEAD
Built for the Artist
Premium Extensions
SuperWeft™ Collection
Stylist Authority
Ethically sourced human hair designed for professional install.
Every weft is crafted with Seam Shield™ protection for longevity.
Duo Density® mimics natural hair growth from root to tip.
SPRINT 06 · Q2 2026
LAST UPDATED 2026-02-28T09:00:00Z
Color
Monochrome Palette
#000000
#171717
#262626
#404040
#525252
#737373
#A3A3A3
#D4D4D4
#E5E5E5
#F5F5F5
#FAFAFA
#FFFFFF
Semantic Tokens
Background
L: #FFFFFF / D: #000000
Text Primary
L: #000000 / D: #FFFFFF
Text Secondary
L: #737373 / D: #A3A3A3
Border
L: #000000 / D: #262626
Border Subtle
L: #E5E5E5 / D: #171717
Surface Raised
L: #FAFAFA / D: #0A0A0A
Photography Style
Premium realism. Tactile. Warm.
Every image should feel like you could reach in and touch the hair. Real light, real texture, real craft. Never artificial, never cold.
Focus On
- ✓Product close-ups with tactile detail
- ✓Real client transformations with stylist credit
- ✓Behind-the-scenes process shots
- ✓Stylist hands working — craft in motion
- ✓Warm natural light, editorial feel
Never
- ✕No heavy filters or color grading
- ✕No glitter, sparkle, or shimmer overlays
- ✕No stock photography
- ✕No overly stylized influencer selfies
Design Principles
No rounded corners
border-radius: 0 on everything
No shadows
No box-shadow, no drop-shadow, no text-shadow
1px ruled-line borders
border: 1px solid var(--color-border)
8px base spacing
All spacing derives from multiples of 8
Heavy whitespace
Generous padding; content breathes
Typography as primary design element
Size, weight, and spacing do the work — not decoration